1. One Giant Leap
It is a truism that we learn a lot more from our mistakes than from our successes. Everyone should be given the opportunity to fail because only then do you learn what you need to do, and discover what you are made of.
We have always had a healthy development slate and a decent success rate but, along the way, there have been ideas that we have nurtured and become attached to which have not made it. I want to share some of these in a series of case studies so that you can avoid some of the errors we have made in the past. To you, the objective reader or viewer, some of these mistakes may seem very obvious but love is blind and creating any animated show needs passionate involvement.
One Giant Leap
We have a very open-minded approach to finding ideas. We come up with some ourselves, of course, but also systematically read books written for children and adults to see if they can be adapted for animation. I remember a colleague of mine from Scottish Television sent me a pre-release copy of Harry Potter and The Philosopher’s Stone, asking whether I thought it could be adapted as an animated tv series. By the time I replied saying yes, it looks interesting, the rights had already been sold. J K Rowling had a lucky escape. She could still be living in poverty!
We also get ideas sent in the post from the general public. My colleague, Andrew, reads them religiously and replies politely and generously. Most of them seem to be written by people who clearly never watch animation on television and whose idea of what appeals to children is often vague and old fashioned. Occasionally, though, ideas arrive that capture our imagination and that have an emotional appeal. Our series, Hana’s Helpline came originally from a series of stories sent through the post.
One Giant Leap was also sent through the post, and was the creation of a couple who had no connection with the entertainment business. I seem to remember he was a criminal lawyer. Like the best of ideas, it was very simple. Neil Armstrong takes his teddy bear with him on the first flight to the moon, and loses it. The teddy bear gets stranded and has to find his own way home.
We loved this. It was an emotional story but had a lot of potential for humour. Using the creator’s idea, we wrote a half hour script. Our astronaut takes his childhood teddy along with him as a lucky mascot on his trip to the moon. He drops it, but no-one notices except his other childhood toys, long since abandoned, who, watching the news footage, notice something fall onto the moon’s surface. They build their own rocket and mount a rescue mission.
We were in two minds whether this should be a one-off special, or a series. One-off specials were notoriously hard to finance even then, when money could still be made from home entertainment formats, and we hedged our bets, creating ideas for a series that involved the teddy bears of other famous people. We wrote a series of storylines involving Ghandi’s teddy bear, Houdini’s teddy bear and Elvis’s teddy bear. We imagined that this series could have an educational subtext, introducing children to events in history.
This was a mistake. Animated specials are shown on holidays and usually aimed at a family audience. They are shown at times when parents might sit down to watch the television with their children. Making One Giant leap as a series at that time would mean that it would be shown in the afternoon when children come home from school, and would necessarily be targeted at children aged between six and ten. Typically, series like this are watched by children without their parents.
We took this idea to the Cartoon Forum, and presented it to a host of children’s broadcasters from all over Europe. Reaction was at best lukewarm. Despite some supportive comments from other producers (the late John Coates said it was the only trailer at the Forum with an emotional story), broadcasters were largely critical. Children are not interested in history, they said. Teddy bears are for babies, not for 6 – 10 year olds. Is it in black and white?
Some of these comments still rankle. Series like Horrible Histories show that children are interested in history if it is presented in an entertaining way. We later went on to make a show which mixed live action footage with animation about adult celebrities and their teddy bears. I have to concede, though, that even if children still cherish their teddy bears at the age of ten they may not be willing to admit it.
We had made two mistakes. We had pitched a series for young children rather than a family special, and we had got the look of the film wrong. If we were appealing to the target age group for a children’s series we should not be featuring a teddy bear so prominently. If we were going for a family special the whole thing needed to be more colourful and lively. Our trailer wasn’t in black and white, of course, but the faded news footage and the lack of colour on the moon meant that the trailer looked monochromatic. This was not helped by our manipulated black and white photos of historical with their teddies.